Step 1 of 4
Paste your store link
Works withApp StoreGoogle Play
Use a public store listing. We will pull the app name, category, and any public signals we can detect automatically.
Estimate what your app could be worth
Paste an App Store or Google Play link, add net MRR and recent downloads, and get a fast valuation range without a long intake form.
2-minute setupNo login requiredFree estimate
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Behind the estimate
Methodology and next steps
Use the calculator first, then open only the parts you need. The quick range is based on your net MRR, recent downloads, listing context, and the kind of risk a buyer would still need to verify in a real process.
This tool is built for founders who want to understand app value before a sale, and for operators comparing valuation ranges across subscription apps. In minutes, you can see an estimated value band and decide whether to move forward with a full review. Final pricing always depends on due diligence, revenue verification, and transfer risk.
How the quick estimate worksA fast range is useful for direction, but serious buyers still model the subscription tail in more detail.
- Most subscription-app deals sit inside a broad 10-24x net monthly revenue range, with stronger apps trading higher.
- This tool starts with store-listing signals and the inputs you provide, then turns them into a directional value band instead of a pretend-precise price.
- A full valuation usually adds 6-12 months of revenue history, cohort behavior, ongoing costs, and a closer look at how durable the current MRR really is.
What usually lifts or lowers valuationTraffic source and revenue durability often matter more than the headline MRR screenshot.
- Higher-quality apps tend to have mostly organic traffic, stable or gently declining revenue, older store history, and clean account records.
- Lower-quality setups usually involve recent paid acquisition, volatile MRR, category risk, or prior account transfers that add uncertainty.
- Two apps with similar net revenue can price very differently if one behaves like a durable asset and the other still depends on active marketing to hold its numbers.
What gets checked after the estimateThe estimate is only step one. Buyers still verify the quality of the business behind the listing.
- Revenue is usually verified directly in App Store Connect or Google Play Console, not from screenshots or seller summaries.
- A proper review cross-checks payment analytics, revenue trend quality, traffic mix, compliance history, and whether the code and live app actually match.
- This is also where transfer readiness, seller ownership, and policy risks start to affect what a buyer is willing to pay.
What happens if both sides want to move forwardGood deals are not just about price. Execution quality during transfer matters as well.
- The process usually moves from initial range to buyer screening, deeper verification, price discussion, and a transfer plan that fits the app setup.
- Depending on the case, a deal may use full account takeover or an official app transfer, and that choice can change risk and buyer appetite.
- Source code, design files, analytics access, policies, and escrow mechanics all matter if you want the handoff to close cleanly.