From Cash Flow to Exit: How Mobile Apps Become Liquid Assets
Buying an app isn't just about 30-50% annual returns. It's about creating an asset that can be “exited.”
Many people get into mobile apps for the monthly cash flow, but they forget about the main thing: capitalization. An app is not just a “piggy bank”; it is a full-fledged liquid asset that can be resold to large funds or private investors.
The average multiplier on the market is currently 12–24 months of revenue. That is, if your project brings in $5000 per month, you can exit it with a check for $60-100k. For funds, this is an understandable “digital rent” that they buy in bulk, especially at the end of the tax period. At Approck VC, we help package the project so that it looks attractive for such an exit.
If you are a developer, it is often more profitable to sell a project for a month's revenue than to wait a year and a half or two years for that money. You end up with an amount that allows you to scale a new idea 10 times faster. This is true liquidity in IT, when you don't wait years for an IPO, but manage your capital here and now.
Many people get into mobile apps for the monthly cash flow, but they forget about the main thing: capitalization. An app is not just a “piggy bank”; it is a full-fledged liquid asset that can be resold to large funds or private investors.
The average multiplier on the market is currently 12–24 months of revenue. That is, if your project brings in $5000 per month, you can exit it with a check for $60-100k. For funds, this is an understandable “digital rent” that they buy in bulk, especially at the end of the tax period. At Approck VC, we help package the project so that it looks attractive for such an exit.
If you are a developer, it is often more profitable to sell a project for a month's revenue than to wait a year and a half or two years for that money. You end up with an amount that allows you to scale a new idea 10 times faster. This is true liquidity in IT, when you don't wait years for an IPO, but manage your capital here and now.