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Pre-revenue apps are acquisition candidates without meaningful current MRR, so diligence should focus less on revenue multiples and more on the quality of the product, codebase, store presence, and monetization path. Buyers should treat the deal as an operator-led turnaround rather than a passive cash-flow asset.
This segment can make sense when price, category, platform, and technical handoff create a clear path to testing subscriptions or improving conversion. The absence of MRR also means assumptions need to be conservative because future revenue has not yet been validated by paying subscribers.
Before acquiring a pre-revenue app, confirm source-code ownership, account-transfer feasibility, analytics access, user engagement, and whether the product solves a repeatable problem. Model upside separately from the base purchase decision so speculative growth does not hide transfer or maintenance risk.