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Apps from $2,000 to $10,000 MRR are meaningful acquisition targets where underwriting should move beyond simple revenue multiples. Buyers need to understand retention, acquisition mix, technical handoff, and whether recurring revenue remains stable after ownership transfer.
In this bracket, MRR quality can justify stronger valuations only when revenue is diversified and supported by clear subscription behavior. Paid traffic dependency, refund spikes, or shallow trial conversion can materially change the real payback timeline.
Before pricing the asset, verify store reports, analytics continuity, code ownership, policy history, and maintenance obligations. Strong listings should make it possible to stress-test churn, revenue concentration, and operating cost assumptions before close.