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Apps over $10,000 MRR are larger recurring-revenue assets where small diligence gaps can materially affect returns. Buyers should validate not only revenue size but also the durability, source concentration, and operational path after acquisition.
Higher MRR can support stronger valuations when cohorts are stable, acquisition channels are diversified, and technical maintenance is predictable. It should not reduce scrutiny of churn, refunds, platform policy exposure, or transfer complexity.
Run scenario analysis before committing capital: downside churn, store-policy events, paid acquisition changes, support cost increases, and technical debt. The highest-quality assets make these risks measurable before close rather than hiding them behind headline MRR.
