Travel apps can produce recurring subscription value when they support planning, itinerary management, or utility features used before and during trips. Durable assets tend to serve repeat travelers with clear workflow efficiency gains.
Seasonality is the key valuation variable in this category. Multiples are more defensible when MRR remains resilient outside peak travel windows and renewal behavior is not overly dependent on one region or holiday cycle.
For diligence, evaluate geography mix, cancellation reasons during off-season months, and sensitivity to API or partner dependencies. If demand drops materially in predictable periods, apply seasonally adjusted cash-flow assumptions in valuation.
