Health and fitness apps benefit from habit loops, seasonality, and strong annual plan adoption when onboarding is well-structured. The strongest assets pair clear outcomes with simple daily routines that keep users engaged after the first month.
This category can show attractive MRR curves but it is sensitive to creative fatigue and January-heavy acquisition cycles. Multiples generally improve when revenue remains stable through off-peak months and when engagement data confirms usage beyond short motivation bursts.
Review retention by cohort start month, refund rates after trial conversion, and claims language in store listings. Policy-safe positioning matters here: avoid apps that rely on medical-style promises, and verify there is no hidden dependency on expensive paid traffic to sustain renewals.

The app provides body composition scanning, instant photo-based meal analysis, AI-driven metabolism insights, and personalized nutrition plans. It allows users to track calories, macros, body metrics, and overall progress. The sale includes landing page, Instagram/TikTok accounts, a Facebook ad account with fully configured funnels, and dozens of high-quality UGC creatives adapted for multiple locales.

A gamified habit tracker, water reminder, and mood diary featuring a red panda mascot. The sale includes the full asset package: the landing page (redpandatracker.space), all Figma design files, and the complete source code. Strong 4.4 rating (32+ reviews).

A personal assistant app for tracking and managing blood glucose levels, with features for logging readings, medications, weight, and A1C levels. Includes comprehensive statistics and doctor contact management. Monetization via weekly, monthly, and annual subscriptions.