Food and drink apps can deliver durable subscriptions when they solve repeat planning needs such as meal prep, nutrition tracking, or beverage routines. Strong assets in this vertical rely on daily utility rather than occasional novelty interactions.
MRR quality in this segment depends on recurring engagement and habit stickiness over long windows. Multiples are generally strongest when renewals hold through seasonal changes and user value remains clear without frequent promotional discounts.
When underwriting these listings, check retention by user intent group, content freshness requirements, and compliance around health-related claims. If value depends on constant recipe expansion or heavy notifications, price in higher operating and churn risk.
